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Alcohol Beverage Importers & Distributors Conference

by BEVERAGE TRADE NETWORK

Eric Guerra

Wine Executive, USA

Recently named 2018 North Bay Business Journal Winery Sales & Marketing Officer Of The Year with over 16 years of wine experience having managed or sold over 50 million cases and developed over 500+ wine brands… executive, marketing & sales professional, wine blogger, fine wine investor and wine public speaker Eric Guerra has lead some of the industries’ most iconic wineries and wine brands. 

His roles have been diverse, from sales, brand marketing, tasting room, D2C, finance, private label, sourcing, winemaking to production.  He’s managed iconic brands like Kendall-Jackson, Mumm Napa, Gary Farrell Winery, Vineyard 29 and the prestigious Maison Perrier-Jouët Champagne.  Eric’s unique and diverse exposure of the wine industry truly covers all aspects from grape… to bottle… to consumer.

Eric’s most recent role was as Chief Sales & Marketing Officer of the ultra-luxury St. Helena, Napa Valley estate of Vineyard 29 where he lead the redevelopment of the luxury direct-to-consumer experience and wholesale strategy as well as the creation of a new fine wine team.

As a professional speaker and a top multi-channel wine blogger with over 50k followers and 2k-3k unique impressions per week "Reserve Tastings with Eric Guerra" focuses on educating the wine consumer through travel, education, wine reviews and general expert wine entertainment.

In his free time Eric... drinks wine.