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Alcohol Beverage Importers & Distributors Conference

by BEVERAGE TRADE NETWORK

Mark D Smith

GM & Buyer, Wine Shop, Brooklyn, NYC

I am wine professional, with experience in wholesale sales and sales management, portfolio development, wine retail management, wine service as a sommelier, and as a wine consultant to both wine trade clients and consumers. I have developed and managed wine lists, trained staff on all aspects of wine and wine service, conducted public wine classes and tastings and developed marketing materials in support of wine sales and promotion. Moreover, a decade of working as a pioneer in digital marketing at IBM, along with cross-functionality across integrated marketing communications programs, and product marketing, gives me a unique and valuable skill set in the marketplace.