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Alcohol Beverage Importers & Distributors Conference


Josh Wand

Founder &CEO of ForceBrands and PINATA

Josh Wand is the Founder and CEO of both ForceBrands and PINATA. He founded ForceBrands — with industry-specific divisions BevForce, FoodForce, BeautyForce, and HerbForce that offer executive search services, board of director assembly, and a digital job board — in 2007 with the understanding that people are a company's greatest asset. ForceBrands works with brands to build their teams and help people at all stages of their careers. After years of working and building relationships with companies of all sizes, Josh found that not only did clients need help building their internal teams, they also were looking for a better solution to their external field staffing needs. Founded in 2016, PINATA is an experiential marketing platform transforming the way brands create and measure activations. Through this custom technology, PINATA provides brands with the tools and insights they need for growth. Over the last year and a half, PINATA and its growing team of 10 have connected thousands of brands, agencies, and freelance ambassadors across the country.