Tali Dalbaha’s, Corporate Wine Director for Buy Rite Wine & Liquor Group in NJ, overseeing 55 beverage retail stores will give insights on:

1. Understanding retailers - different kinds and types.
2. Understanding the wine/spirits/beer buyers.
3. What are the 10 keys to get the new account or new purchase orders - what to do and what not to do.
4. Finishing with the answer of what does retailer wants from importers/distributers - the 5 main things

You will learn how to use your time correctly and efficiently to get the best results to grow your business or create new accounts or better accounts- learn how not to waste your buyers time or your time.

The luxury wine category can be one of the most rewarding and profitable segments in the wine industry. This session, presented by luxury wine marketing expert, Eric Guerra, will educate and inspire those looking to elevate their brand image by highlighting the unique characteristics that every highly sought-after successful brand displays.

Robert Bradshaw joined cape classics in Jan 2009 as Chief Operating Officer , he helped launch the company’s expansion into france , of which Cape Classics is now an industry leader.

In this session he is going to talk about “ Authenticity as a point of differentiation” covering importance of a vision, Finding your tribe, positive reinforcement, consistency , brand genesis, leads to authenticity. A must attend session to learn point of differentiation .

A must-attend session for you and your sales team. Accelerate your sales performance.

The focus of the session is exploring NEW thinking and MODERN approaches to selling. Not only has the wine & spirits industry changed significantly in the last 5-10 years but selling as a profession has changed. We'll explore these changes in depth and prepare you to be more effective in the modern environment.

You'll be asked not only to open your mind to new ways of thinking and new possibilities but to "unlearn" some of the things you've been taught. Along the way, we're going to bust a few "myths" and poke our finger in the eye of some deeply held beliefs that have become obsolete.

Selling today is no longer about pitching and persuading, and overcoming objections. It's not even about the features and benefits of your product. "Modern" selling is about bringing true business value to the buyer-seller relationship. The centerpiece of this new mindset is demonstrating solid business acumen through the use of data, technology, and all the best practices that go with it.

Attendees will walk away with fresh thinking and powerful new ideas about how to dramatically accelerate their sales.

You want to retain the best people in your organization, so make sure you’ve made the right choices in the first place.

Lazy managers have a tendency to rush through the process of hiring in order to fill a position which is, no doubt, causing them to work overtime and losing them revenue in their sales unit. This is never a good idea. If you think you’re busy now and can’t afford to take the time to properly research and interview the best possible candidate for the position you’re looking to fill, then just add up the time you’re going to waste over the next twelve to twenty-four months trying to fix the problems this bad decision may create.

Take a deep breath and focus on the next hire as if your company’s future depended on it – because it does! Billl Sciambi will break down the hiring process and help you understand key metrics to use to make the best hiring decisions and give you the confidence to do it well.

A lot of time, money and energy is spent when launching a business and developing brands. A location for the business needs to be found, the product itself developed, the packaging designed, and the brand name chosen. Sometimes during the process, things can be overlooked. Did you check to make sure your brand name is not similar to another? Did you file for trademark protection? Has someone threatened to sue you for trademark infringement? What are your rights? What can you do? Attend Donna’s session to learn about what every brand owner should know before launching the next big brand.

A must-attend session for you and your sales team. Accelerate your sales performance.

The focus of the session is exploring NEW thinking and MODERN approaches to selling. Not only has the wine & spirits industry changed significantly in the last 5-10 years but selling as a profession has changed. We'll explore these changes in depth and prepare you to be more effective in the modern environment.

You'll be asked not only to open your mind to new ways of thinking and new possibilities but to "unlearn" some of the things you've been taught. Along the way, we're going to bust a few "myths" and poke our finger in the eye of some deeply held beliefs that have become obsolete.

Selling today is no longer about pitching and persuading, and overcoming objections. It's not even about the features and benefits of your product. "Modern" selling is about bringing true business value to the buyer-seller relationship. The centerpiece of this new mindset is demonstrating solid business acumen through the use of data, technology, and all the best practices that go with it.

Attendees will walk away with fresh thinking and powerful new ideas about how to dramatically accelerate their sales.